UPDATE: KnowledgeFest in Dallas has been rescheduled to December 10-12. Stay tuned for more details.

Holly Hill, Fla. – Metra Electronics® is heading to Dallas, Texas to host six training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a 2021 Chevrolet Silverado 2500 HD built by Extreme Offroad and Performance and customized from the front to the back with Metra’s Heise LED lights and more.

Metra’s training sessions will outline new integration products, lighting and audio upgrades for Harley-Davidson®, aftermarket accessories for Jeep® Wrangler and Gladiator, and new products for upgrading vehicle safety systems. Installer Institute® will also host a session to show shops how to connect with trained, certified graduates through their online career portal and explain the future of mobile electronics education. As a Diamond Ultra sponsor, Metra is proud to support the industry by providing in-depth training sessions for installers. Training sessions include:

“Simplify your Install with Axxess DSPs” on Friday, August 27 at 1:45 PM

This training will cover the entire Axxess DSP product line, highlight new vehicle coverage, and showcase the newest app features. Metra will show installers how these solutions can increase sales in the showroom and decrease time in the bay. Attendees will learn how to use and set up Axxess DSPs through the app for complete tuning control and when to use the DSP “Lite” versus “X” solutions. This training will also explain how to use the different types of applications offered within the AXDSP line, including CAN-based systems, new A2B systems, MOST25, and MOST50 vehicle technology.

“New Accessories for Jeep® Wrangler/Gladiator from Metra” on Friday, August 27 at 3 PM

Metra has focused an entire product line on the growing market of Jeep® owners who want to customize their rides to be louder and reflect their own personal style. This session will help them learn about the new speaker adapter plates, backup camera options, complete integration solutions, and LED lighting solutions designed to fit Jeep® Wrangler JL and Gladiator models. Attendees will hear valuable tips for selling and installing these new products that will give them additional opportunities to sell a full range of upgrades to loyal Jeep® customers.

“New Lighting and Audio Upgrades for Harley-Davidson® Motorcycles” on Saturday, August 28 at 4:45 PM

How can shops cut down installation time on audio and lighting upgrades? Metra’s Saddle Tramp brand is here to help with even more new products launching this season. Attendees will be the first to learn about new Axxess DSPs that fit Harley-Davidson® with a built-in re-flashing feature and Saddle Tramp’s newest replacement inner fairing. Attendees will learn how to offer upgrades to make their customer’s motorcycles louder and more stylish, without the need for labor-intensive custom fabrication and wiring.

“Upgrading Vehicle Safety Systems with iBEAM” on Saturday, August 28 at 6:00 PM

As more consumers upgrade their vehicles, safety and convenience features should not be left out of the selling strategy. Attendees will learn about the aftermarket safety features they should be selling and how to install iBEAM’s newest products. This session will go over the hot-button selling points and features that consumers are asking for plus installation tips to give installers a better understanding of what is involved in an upgrade.

“The Future of Mobile Electronics Education with Installer Institute” on Sunday, August 29 at 9:15 AM

There are some things best learned with hands-on training. Mobile electronics education is one of them. Attendees of this session will learn how Installer Institute has adapted its curriculum to include courses designed to give students practical training for car audio installations plus additional skills for home theater integration, marine audio, upholstery, security, remote start installation, window tinting and more. For shops looking for trained, MECP and MESA certified installers, this session will show them how to connect with ii graduates through the online career portal and also explain what they can expect an ii graduate to have learned.

“Advanced Integration Made Easy with Axxess and Metra” on Sunday, August 29 at 10:30 AM

Attendees will learn about the newest solutions from Axxess and Metra that make vehicle integration easy, even with some of the notoriously complex vehicle systems. This training session gives in-depth installation information for Metra’s new AXPIO-JL1 integration kit for Jeep® Wrangler, Metra’s latest TurboTouch® dash kits, and new Axxess interfaces hitting the market.

Metra’s customers can register for the KnowledgeFest event at no cost using Metra’s VIP code, available by request from their sales representative. Once registered for the event, attendees will also need to register online at KnowledgeFest.org for each training session they will attend. Metra will be at booth #615 from August 27th-29th at the Dallas Convention Center in Dallas, Texas. Additional information about the show, produced by the Mobile Electronics Association (MEA), is available at KnowledgeFest.org.

About Metra Electronics®

At Metra, 12volt installation and integration is our passion. We strive to continuously offer the highest quality products to meet the fluctuating technological challenges of the automotive world.  We actively listen to our customers’ requests and invest resources in developing the highest quality dash kit and harness solutions. We make dash kits for more vehicle applications than anyone else in the world. That’s why we’ve been known as “The Installer’s Choice” ® for more than 75+ years. Our other brands include: Axxess®, T-SPEC®, The Install Bay®, Heise LED Lighting Systems®, iBEAM Vehicle Safety Systems®, Shuriken High Performance Batteries®, Raptor®, Ballistic®, AmmoTenna®, Metra PowerSports®, Saddle Tramp®, Metra Marine® and Daytona Lights®. Metra’s expertise in connectivity solutions is also applied to its division of premium AV and surveillance products from MetraAV™. For ordering information and pricing, visit Metra Electronics online at MetraOnline.com or call 386-257-2956.