Close

Visit Metra's brand websites to learn more about each product line

Metra Brands

Are you a Dealer? Apply Here

Latest News

Browse through the latest Metra News, Product Releases and More!

Metra Electronics® Reintroduces Tsunami® Brand

Apr 11, 2023

Holly Hill, Fla. Metra Electronics® has announced the revival of their popular Tsunami® brand, to be sold exclusively to brick and mortar dealers for in-store sales only. New clean wire solutions are available now. Products from this brand will include audio connections, power, ground, and speaker wire, amp installation kits, battery terminals, distribution blocks, fuse holders, and more. Tsunami® is also offering an economy series with RCA audio cables, fuse holders, amp kits, and speaker wire that integrators will find to be a cost-effective solution for their everyday wiring needs. These new products will be serialized using unique labeling, with no online sales permitted, for better supply chain control.

Read Article

New Heise Connect App Goes Live for Smart Devices

Mar 20, 2023

Holly Hill, Fla. Heise LED® by Metra Electronics® has designed an all-new Heise Connect app that is now available for download on smartphones and tablets. The app allows users to remotely control Heise LED automotive lighting accessories from the palm of their hand. This app works cohesively with all Heise LED lighting, which will now be known as the Heise Connect Universe (HCU) of products. An intuitive user interface automatically connects via Bluetooth® and detects the type of control box connected to the app; RGB, RGBW, or Chasing. Groups of all products can be used and controlled within the same mobile app, including three new Heise Connect controllers that debuted at SEMA: the HE-RGB-CB, HE-RGBW-CB, and HE-CHASE-CB.

Read Article

iBEAM Begins Shipping New Safety Solutions

Feb 23, 2023

Holly Hill, Fla.  iBEAM Vehicle Safety Systems by Metra Electronics® is now shipping new safety and surveillance solutions that debuted at the SEMA show in November. These new products include a 9" Live View Streaming Rearview Mirror, a 4K Dual-View Dash Camera With DVR, a Universal Hardwire USB, and a variety of vehicle-specific Rearview Mirror T-Harnesses. These items are designed to increase safety for an assortment of vehicles and are easy to install.

Read Article

Metra Electronics® Now Shipping New Tesla Speaker Adapter Plates

Feb 7, 2023

Holly Hill, Fla. Metra Electronics® is now shipping new speaker adapter plates that fit an assortment of Tesla models. These new products were introduced at the SEMA Show in November and expanded the manufacturer's line of audio system solutions. These adapter plates have innovative features such as breakaway tab designs and mounting that mirrors the factory location so that no drilling is required. New products available now include:

Read Article

Saddle Tramp® Begins Shipping Products Debuted at SEMA

Jan 30, 2023

Holly Hill, Fla. Saddle Tramp® by Metra Electronics® has added products to their inventory designed to fit select Harley-Davidson® motorcycles. These new products were introduced at the SEMA Show in November and fit an assortment of models. Now shipping are a 7" Reflector Headlight with Full Halo, 4.5" Reflector Passing Lights with Full Halo, a Vent Grill Light, a Sword Saddlebag Light, Saddlebag Accent Lights, Keystone Lights,  and a 4-gauge Dual Amp Kit. These new products are now available and are designed to help installers customize motorcycles with less time and labor spent in the install bay.

Read Article

Metra Electronics® Serializes Key Products to Improve Supply Chain and Retail Price Monitoring

Jan 18, 2023

Holly Hill, Fla. Metra Electronics® is excited to announce the launch of a serialization program for some of the manufacturer's most popular product lines. Individual batches of products will be tracked using a unique serialization process, allowing better supply chain control. The company is now serializing its popular Heise Pro Series replacement LED bulbs and will expand this process to include additional products in the near future. This is an effort to enforce the minimum advertised price (MAP) - the lowest price designated by Metra allowed to be publicly displayed for a product on sale by all distribution channels.

Read Article

Metra Electronics® to Host Training Sessions at KnowledgeFest™ in Las Vegas, NV

Jan 17, 2023

Holly Hill, Fla.  – Metra Electronics® is heading to Las Vegas, Nevada to host new training sessions at KnowledgeFest™ and showcase their latest aftermarket installation products. At the booth will also be a Ford F-150 Lightning, built by Professional Car Audio of Visalia, CA, and customized with Metra products. Metra’s training sessions will cover new products launched at The 2022 SEMA Show. This includes new Shuriken Lithium Series batteries, dash kits, Axxess® integration products and DSPs, lighting and audio upgrades for Harley-Davidson® and Can-AM Ryker, aftermarket accessories that fit Jeep® and Bronco, and more. Metra is proud to once again support the industry by providing in-depth training sessions for installers at the event, hosted February 3-5. Training sessions include:

Read Article

Shuriken to Launch Lithium Series Batteries at SEMA

Oct 31, 2022

Holly Hill, Fla. Shuriken® by Metra Electronics® will introduce a new line of Lithium batteries at the 2022 SEMA show, November 1st-4th at the Las Vegas Convention Center. On display will be more than a dozen different products from this new line, designed to fit numerous applications, including audio, motorcycle, marine, auto racing, powersports, solar energy storage, and more. These Lithium Iron and Lithium-ion batteries are an excellent choice for situations where the power source needs to be lightweight and compact, with a quick energy discharge. They weigh much less than other batteries while remaining long-lasting, reliable, and vibration-resistant. Their internal components are sectioned into independent cells that make them safer and prevent them from shorting out if damaged. Products on display at SEMA will include:

Read Article

See New UTV and Golf Cart LEDs from Metra PowerSports® at SEMA

Oct 28, 2022

Holly Hill, Fla. Metra PowerSports® by Metra Electronics® will showcase a new Chasing LED Underglow Lighting Kit and a 3ft Chasing LED Whip Light designed to add brilliant lighting to UTVs and golf carts at SEMA 2022. These products install easily to provide fast and durable lighting solutions. They work with the Heise Connect Chasing Controller to allow users to control their LEDs from the palm of their hand when paired with the Heise Connect smartphone app.

Read Article

Saddle Tramp® Debuts Lighting and Audio Products at SEMA

Oct 27, 2022

Holly Hill, Fla. Saddle Tramp® by Metra Electronics® is introducing new products designed to fit select Harley-Davidson®, Indian, and Can-AM Rykers at the 2022 SEMA Show. The manufacturer has designed new accent lighting, driving lights, audio accessories, and a lithium-ion (Li-ion) battery from Shuriken's new Lithium Series. New products launching at SEMA will include:

Read Article